About
My goal is to capture a client’s brand unique DNA and integrate it into tangible brand expressions, experiences and environments.
I balance innovation and technical expertise and deliver a clear return on the investment, improved positioning and customer recognition.
I design interior or exterior physical settings using space as a physical embodiment of the brand. The use of architecture, interiors, lighting, graphics and landscape deliver our clients' identity attributes, personality and key messages.
LS creates transformative branded experiences and journeys that connect your story with your audience in a meaningful way to create lasting results.
Bio
Lionel Sussman has over (20) years of experience in architectural & interior design, brand development as well as UX/UI creative direction.
He is currently shaping the vision and strategy for how people touch and feel the Capital One brand across spaces and places. This includes their broad array of industry-defining physical experiences across Capital One Cafes, Lounges, Retail Branches, ATMs and more.
Before joining Capital One, Lionel led the development of the new HQ Virginia Campus for Amazon as well as the Global Workplace Guidelines team. In previous roles he managed the development of Interior Design & Architecture Strategies in the Global Design team at Marriott International and spent several years at Starbucks leading the design team through the journey of creating a new and revolutionizing retail design strategy that allowed designers to create locally relevant stores in every part of the world.
During his years on the agency side with Shulman + Associates, Lionel created an interior design department from the ground up and delivered world-class design for several Hospitality projects.
Lionel grew up in Buenos Aires, Argentina. Influenced by his parents, who constantly traveled, he developed a global perspective at an early age. While working as an intern in a boutique architectural firm, he studied Architecture at the University of Buenos Aires and then moved to the US, where he continued shaping his career.
His work has been showcased in many publications including INTERIOR DESIGN, ARCHITECTURAL RECORD, HOSPITALITY DESIGN, VMSD and others. He has won numerous design awards as well.